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Research papers

Counselling without moralizing

This papers presents the main results of a research study aimed at defining the communicational strategy to be applied through a national TV campaign promoted by the French Committee on Health Education, and concerning alcoholic overconsumption.

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Eliséd Veron
Company: SORGEM IMR
June 15, 1985
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Citation

Veron, E. (1985a, June 15). Counselling without moralizing. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/counselling-without-moralizing